This assignment requires you to review what a career in public relations might l

This assignment requires you to review what a career in public relations might look like. We have two parts to the assignment. The first looks at an entry-level position and the second a more senior position.
For PART 1 you will look at what a public relations internship involves. Review the following and then pick ONE to complete PART 1:
Although these positions are no longer live, you can still click “See More” on each LinkedIn posting to view the full details of each position.
BCW HAROLD Intern (Links to an external site.)
Golin Crisis & Issues Internship (Links to an external site.)
Weber Shandwick Influence Intern (Links to an external site.)
Rocket League & Epic Games Internship (Links to an external site.)
FleishmanHillard Healthcare Internship (Links to an external site.)
Ford Motor Company Intern (Links to an external site.)
The Walt Disney Company Internship (Links to an external site.)
Major League Baseball Intern (Links to an external site.)
adidas Internship (Links to an external site.)
rbb Communications Intern (Links to an external site.)
Rock & Roll Hall of Fame Intern (Links to an external site.)
ASSIGNMENT PART 1:
Consider the responsibilities and qualifications required for the internship. Then, write about PART 1 addressing:
What’s your impression of the agency or company you selected based on this position? (10 points)
Do you think this position fits either of the definitions of public relations that we covered in the lecture in week one? Explain why or why not and which definition. (10 points)
What do you like about this position (yep – pick something)? Why? (10 points)
What don’t you like about this position (yep – pick something)? Why? (10 points)
How does this position match what you would like in an internship or a post-grad job? (10 points)
After you complete PART 1 it’s time to do PART 2.
As a career in public relations progresses you have many different directions you can go. So, take a look at these positions to see some examples:
National Football League Director of Communications (Links to an external site.)
Microsoft Societal Impact Communications Director (Links to an external site.)
Comic Relief US Director of Communications (Links to an external site.)
Chewy Director, Communications & PR (Links to an external site.)
Delta Director, Employee Communications (Links to an external site.)
DoorDash Director, Trust & Safety and Rapid Response Communications (Links to an external site.)
United Way Chief Communications Officer (Links to an external site.)
WarnerMedia VP, Communications & Publicity (Links to an external site.)
Lowes Sr. Director, External and Executive Communications (Links to an external site.)
Moderna VP, Communications (Links to an external site.)
SiriusXM Vice President, Corporate Communications (Links to an external site.)
Weber Shandwick Vice President, Corporate Communications (Links to an external site.)
Zeno Group Sr. Vice President, Corporate Communications (Links to an external site.)
BCW Global Vice President, Corporate Communications (Links to an external site.)
Zoom Internal Communications Lead (Links to an external site.)
Nordstrom Communications Manager (Links to an external site.)
NARS Cosmetics Executive Director, Global Integrated Communications (Links to an external site.)
Coach VP, Global Public Relations (Links to an external site.)
Macy’s VP, Corporate Communications (Links to an external site.)
Once you have looked over all the positions above, pick ONE. Then review it and complete PART 2 of the assignment:
ASSIGNMENT PART 2:
Consider the responsibilities and qualifications required for this position. Then, write about PART 2 addressing:
What can you tell about the role of public relations in this company? (10 points)
Does anything about this position surprise you? What and why? (10 points)
Consider the historical PR figures we covered this week and explain who you think would like this position and why. (10 points)
How does this position match your future career aspirations (why did you pick this position to talk about)? (10 points)
10 points are for how well-written this assignment is. This is public relations so grammar and spelling count!
*Note: It doesn’t matter to me if you singe or double-space, what font you use, and there is no length requirement. Just address the above items!
PreviousNext

This entry was posted in Other. Bookmark the permalink.

Leave a Reply

Your email address will not be published.