Question 1: In the AIDA concept, the D indicates:
a. delivery of the promotional message.
b. decoding the message.
c. desire for the product being promoted.
d. decision to listen to the message.
Question 2: At which level of brand loyalty is advertising often used heavily to promote a product?
a. Brand recognition
b. Brand preference
c. Brand insistence
d. Brand equity
Question 3: When potential buyers of a product are dispersed geographically, a pulling promotional strategy should lay emphasis on:
b. personal selling.
d. public relations.
Question 4: An example of a company that relies heavily on direct selling is:
b. Goodyear Corporation.
d. General Motors.
Question 5: Public service announcements are:
a. costly for nonprofit organizations to broadcast.
b. ads that generate awareness or educate the public.
c. any type of information released by a public relations department.
d. media ads that promote medical products.
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