Consumer Behavior Challenge Please write no less than 250 words for your answers

Consumer
Behavior Challenge Please write no less than 250 words for
your answers to each questions. Use
the writing rubric on the course site to guide you
9-1.
What is the evoked set in the
consumer decision making process? Why is it difficult to place a product in a
consumer’s evoked set after it has already been rejected? What strategies might
a marketer use in an attempt to accomplish this goal? Can you find a recent
example or do you have a suggested strategic approach a marketer can take?
9-2.
Technology has the potential to make our lives
easier as it reduces the amount of clutter we need to work through to access
the information on the Internet that really interests us. However, perhaps
intelligent agents that make recommendations based only on what we and others
like us have chosen in the past limit us, in that they reduce the chance that
we will stumble on something (e.g., a book on a topic we’ve never heard of or a
music group that’s different from the style we usually listen to) through
serendipity. Describe “intelligent agents” and “shopping bots”. Will the
proliferation of “shopping bots” and “intelligent agents” make our lives too
predictable by only giving us more of the same? If so, is this a problem? How
can marketer continue to add value to the consumer shopping experience with this
technology?

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