Category Archives: Arts and Cultural Management

1. Walmsley (2019) argues that in a climate of neoliberalism, traditional market

1. Walmsley (2019) argues that in a climate of neoliberalism, traditional marketing based on ‘consumption’ and ‘transaction’ is being abandoned in favour of a more meaningful audience engagement involving ‘participation’, ‘collaboration’ and ‘co-creation’. How valid is this claim for those … Continue reading

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